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How college football became a financial engine for Olympic training

College football has become the uniquely American engine that pays for the training of future US Olympians. The Indicator's Wailin Wong and Adrian Ma go back in time to the Cold War to explain why.

Copyright 2026 NPR

Wailin Wong
Wailin Wong is a co-host of The Indicator from Planet Money.
Adrian Ma
Adrian Ma covers work, money and other "business-ish" for NPR's daily economics podcast The Indicator from Planet Money.