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On The Way Up | Episode 1

On The Way Up

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Joe Kendrick grew up far off in the woods at in rural Stanfield, NC, where he acquired his first Sony Walkman, listened to both AM and FM radio from Charlotte, went to Nascar races at Charlotte Motor Speedway, attended a small Baptist church, read Rolling Stone, subscribed to cassette clubs, and played one very forgettable season of high school football. From there, Joe studied Journalism at the University of North Carolina at Chapel Hill, where he was able to fulfill his dream of being a disc jockey at WXYC. He volunteered at WNCW soon after graduation.