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Wal-Mart Series, Part III

NPR's Jim Zarroli visited a town in southwest Wisconsin where downtown merchants have found a way to compete with the local Wal-Mart. Many store owners say they can coexist because they offer an expertise not easily found in the larger retail chains.

Copyright 2003 NPR

Jim Zarroli is an NPR correspondent based in New York. He covers economics and business news.