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 Think about the audience you'd like to reach. Are they well educated, financially secure, and discerning consumers? How much are you interested in spending to reach an audience through underwriting on WNCW? Are you interested in underwriting a variety of WNCW programming or only specific programs or day parts? With this information, you're now ready to contact Mike Hiers. He can help you structure an underwriting package that will meet your needs and expectations.
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WNCW Mission Statement
The Mission It is the mission of WNCW to advance the broadest educational goals of Isothermal Community College through the operation of a full service, professional public radio service that encourages its audience to pursue a quest for lifelong learning. Implementation To carry out its mission, WNCW will serve listeners by: - Broadcasting distinctive programming that will inform, enlighten, inspire and entertain audiences from diverse cultural, educational and socio-economic backgrounds. - Providing programming to listeners interested in contemporary society that is anchored in popular music, art and culture and the traditions that have inspired them; and creating an identity as an authority on the indigenous music of the Appalachian region, both recorded and live. - Distributing programming in a non-commercial setting through traditional radio technologies and through electronic media such the Internet and direct broadcast satellite. - Maintaining financial independence, attracting necessary financial resources from listeners and organizations that value WNCW's programming. - Maintaining a creative, knowledgeable and talented staff that will provide quality programming, attracting necessary financial resources and using them judiciously, and gathering information and knowledge resulting from a relationship with our listeners. Adopted by the Isothermal Community College Board of Trustees on February 10, 2004 |
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